Porsche Design

In 1963, Professor Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he acreated the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language can still be seen in all Porsche Design products today. Sharing the passion for innovation, where design follows function, was the trigger moment for Elan and Porsche Design to walk together on a new path of cooperation, where sophisticated design ideas and innovative solutions create one of the most outstanding products in the ski industry, exceeding the everyday designproduct relationship.