Over the course of almost 80 years, Elan has continued to validate its well-established reputation for innovation by introducing countless advancements in ski equipment that have helped transform the sport of skiing, while delighting users across the world. During this time, Elan has received many endorsements by globally recognized institutions for technological excellence and visual appeal. This year is no different, as the 2022/23 ski collection has received more than 65 awards from around the globe.
GLEN PLAKE SIGNATURE MODEL
Accords received this year included the prestigious Red Dot Award given for outstanding achievement in design. It was awarded to Elan for the Ripstick Tour 104, a lightweight ski developed in collaboration with skiing legend Glen Plake. The product was designed to meet the needs of the fast-growing ski touring market and focuses on the functionality of uphill efficiency and uncompromising performance on the descent. This marks the 13th time the Red Dot has been given to Elan. Additionally, Ripstick Tour 104 was recently recognized at the Slovenian Design Awards for a distinctive breakthrough in design and awarded at Design Month, an event aimed at promoting Slovenian-based design to the public.
THE WORLD’S FIRST FULLY FUNCTIONAL, FOLDING, ALL-MOUNTAIN SKI
Elan’s revolutionary VOYAGER, the world's first folding all-mountain ski, earned Red Dot 'Best of the Best', Plus X, the ISPO Gold Award in the Sports Equipment category, the Big See product design award, and last but not least the Gold Innovation Award from the Slovenian Chamber of Commerce and Industry.
“The awards are a testament to the innovation of our products, but they are also a recognition of our work and our skier-centric way of thinking. I am extremely pleased that we manage time and time again to create innovations that gain the trust and enthusiasm of users, but also convince experts from various fields," said Melanja Korošec, Brand Director at Elan.
Additionally, Elan’s Wingman, Ripstick Black Edition, Ripstick, Amphibio, Ace and Wildcat series skis have received high praise and awards for excellent performance and handling characteristics in numerous ski tests organized by members of ski media, magazines, and organizations.
RIPSTICK BLACK EDITION
This is the best carving ski on the market. I grew up carving the race course. I carve the turkey at thanksgiving. I know carving.
FREERIDE SKI FOR ANY EXPERIENCE
About left and right ski: You lose almost nothing as far as stability, but you gain reactiveness that is so crucial when you get into a tight spot.
ELAN, SUSTAINABLE BY NATURE
Throughout history, Elan has been a company with sustainability in its blood since its humble beginnings in 1945. With the goal of increasing sustainability, Elan has adopted a holistic approach to ski development that meets the needs of skiers while respecting the planet.
This year, Elan’s dedication to sustainability was rewarded with the Green Star certification by the Slovenian Sustainable Economy Association CER. "We are constantly looking at all the factors of our operations and adjusting them in line with new environmental and social objectives. Our passion for skiing and the mountains is unstoppable and it helps us maintain what we love for the generations that are coming after us," adds Melanja Korošec.
For consecutive years, Elan has become a member of the elite Superbrands Slovenia. Superbrands is the world's largest independent brand assessment organization with a presence in 90 countries around the world. The best brands are selected through consumer research and rigorous assessment by expert panels in branding, media, and business. Superbrands membership is by invitation only and only open to select brands in each sector.
Elan has been recognized as a brand with the reputation as a global innovator that handcrafts its products in the heart of the Slovenian Alps, and as a brand that exudes tradition, quality, trust, and emotional attachment.