For the second year in a row, Elan organized a week-long team building event for the brand’s ambassadors to test equipment, shoot photos, provide feedback, and enjoy good times in the mountains. This year's event was hosted at the stunning ski resort of Bettmeralp, in Switzerland.
Bettmeralp is a picturesque ski resort located in the Swiss Alps, which is known for its stunning views (including Matterhorn) and excellent skiing terrain. The resort is situated at an altitude of 1,950 meters and with over 100km of pistes, Bettmeralp is a popular destination for winter sports enthusiasts from around the world.
As our brand slogan says, the week was all about having good times, no matter what conditions. We encountered every type of weather you could imagine from rain to sticky snow, and fresh powder to a picturesque bluebird day. But hey, skiing is not just a sport. It’s an experience, it’s our lifestyle and the same goes for our athletes. It was incredible to be shredding with people who share the same passion for skiing. The week was all about skiing, creating exciting content for the upcoming season and a fantastic opportunity Elan HQ and our riders to meet in person.
This year we gathered nine athletes from the US, Slovenia, France, Slovakia, Austria, and Italy. The event was not just about skiing, though. Riders were a diverse group of athletes with different backgrounds and skillsets, which made the event even more exciting and gave them the opportunity to share experiences with each other and as well participate in various workshops. While the conditions weren't always great, our female ambassadors collaborated on a special project for the 20th anniversary of W studio, an initiative by our brand that promotes and empowers women in skiing. Although we can't say too much about the project, we can tell you that the ladies had a fun and creative day together.
Thank you Léa Bouard, Rilley Revallier, Martina Michalaková, Hannah Köck, Maël Ollivier, Bode Barrett, Maj Štirn, Simon Hitti and Marco Tomasi. There's nothing quite like that feeling of being out on the mountain with a group of people who love what they do.
We can't wait to see what the upcoming season holds for us, and we're excited to share it all with you!