In 1945 Rudi Finžgar and nine other visionaries founded the Elan ski company, with the aim to always bring good times to skiers, all over the world.
Rudi, the founder of Elan, did things that others could not even dream of. He saw far into the future, and he had no fear. He knew anything was possible. Above all, he loved winter, snow, skiing, and especially ski jumping. In September 1945, the Elan Sports Equipment Production Cooperative was born. Finžgar’s influential vision is perhaps the greatest reason why the Begunje factory was never short on innovation. Elan’s development institute soon earned the reputation as a trendsetter in the ski industry, releasing countless inventions that changed skiing forever.
“Who can think of sleep, or money? The world is waiting for me and for Elan.” -Rudi Finžgar