Porsche is a legendary name in the automotive world. It is the surname of three men named Ferdinand - father, son, and grandson. The last in line was Professor Ferdinand Alexander Porsche, known amongst friends as Butzi. As head designer for his father Ferry Porsche’s Stuttgart-based sports car company in the early 1960s, he designed the first Porsche 911. The unique lines of this automobile, put to paper by Ferdinand Alexander, remain a staple of the sports car world to this day. Along with the car, F. A. Porsche also introduced a completely new aesthetic based on technical German minimalism. This succinctly expressed concept later became synonymous with a special combination of functional design, technological innovation and racing heritage. This pure and exclusive design language became popular around the world, resulting in calls from many other companies. Here the visionary spirit of Ferdinand Alexander Porsche again made a mark on the world. In the early seventies, his father Ferdinand II “Ferry” Porsche saw that his company grew beyond the limits of a family business. Subsequently, Porsche KG became a joint stock company under the name Porsche AG, and the Porsche family withdrew from daily business operations. This was the time for Ferdinand Alexander to make a decision for himself. In 1972, he founded his own company in Stuttgart: Porsche Design was born. Two years later, he was drawn back to his childhood home in Zell am See, moving the Studio to the Austrian Alps, where it is still located today. The first product he presented was a world premier: an all-black matte chronograph wristwatch. Never before had the market seen such a creation – it was a revolution. In the following years, he designed innovative sunglasses, pens, and many other products using the same design philosophy, as the legendary Porsche 911. Over the years, the brand has released an exceptionally wide range of products including sportswear, electronics, luggage, as well as a residential skyscraper, called Porsche Design Tower Miami.