Elan W Studio Creates Skis With Athlete Lauren Salko to Raise Awareness for Diabetes

The W Studio is dedicated to innovating and designing products that get the most out of the equipment; ultimately empowering female skiers to get the most out of their days on the hill. Artistically, We Create Skis are designed by remarkable individuals and how the sport of skiing has inspired their stories. It is a global initiative offering special edition graphics to localized markets and beyond.

Lauren Salko is a professional skier, keynote speaker and person living with type one diabetes. She trains hard and attends conferences and events speaking about her life as an athlete and person with t1d to share a message of hope and determination for others.

As part of Elan’s W Studio “We Create” skis campaign, Elan invited Lauren to create a design that best represents her journey on her favorite model of Elan Skis. The ski design featured on a Ripstick 94 W chassis dons graphic touchpoints influenced by Salko’s life such as:

  • Diabetes: Lines in the upper and bottom part of the skis illustrate parts of insulin chemical structure
  • New York: An icon of the city ties to her homeland and how she still feels connected to the city
  • Mountains: Representing her love for being outside
  • Dog: Silas her Labrador rescue dog, who doesn’t leave her sight and helps her in moments of need.
  • On the sidewalls of the ski, her favourite quote and life mantra are inscribed to inspire others, “Conquer fear that’s why we are here.

On the sidewalls of the ski, her favorite quote and life mantra are inscribed to inspire others, “Conquer fear that’s why we are here.” 

On the sidewalls of the ski, her favorite quote and life mantra are inscribed to inspire others, “Conquer fear that’s why we are here.”  

For every ski sold, 100% of proceeds will go directly to the nonprofit of her choice, Children with Diabetes.

“We are proud that together we achieved a design representing Lauren’s inspirational story,” says Global Brand Director, Melanja Korošec. “We hope it brings awareness to those living with type one diabetes and encourages them to get outside and enjoy the good times of skiing.”

The Ripstick 94 W award-winning chassis is loved for their versatility and silky smooth performance across the entire mountain. It features the most advanced asymmetrical technology, Amphibio Carbon Line, where carbon rods are inserted into the lightweight wood core for an exceptionally damp and stable platform that is amplified with strategically placed carbon reinforcements over the edges of the skis to power every turn with precision and perfections.

RIPSTICK 94 W

All profits from the sale of the Lauren Salko Ripstick 94 W will be donated to Children with Diabetes a 501 ©(3) non-profit organization by Elan USA Corp.