Elan Skis

Ingemar Stenmark is Elan’s favorite son. He was still a young up-and-comer when his eyes first set on a pair of Elan skis. When he put them on as an unknow teenager, he never took them off again.

Every good story begins with a blinding passion that mere mortals see as borderline obsession. At first glance individuals with such passion seem almost crazy and out of this world. But they are neither. Passion changes everything. It just does.