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Monday 28. October, 2013

Elan organised an event titled “White circus by the sea” on Monday, 14th October. A ski slope from artificial snow was made on the staircase in Bernardin in Portorož. The event was attended by active competitors and legends of the ski sport. They accompanied children with their new Elan skiis on their descent down the slope. The purpose of the event was to raise awareness and encourage children to spend more of their free time outdoors and on the snow.

This past day on the Slovenian coast was marked by the event “White circus on the sea”, organised in Bernardin, between the lagoon and the church of St. Bernardin. The slope measuring 400 square metres was made out of artificial snow, which had been in the making for five days prior to the event in special freezer rooms. The snow was completely chemical-free, and lasted 24 hours in the open.

The aim of the event was to inform the public and encourage children to spend more of their free time outdoors and on the snow. For this purpose, the organisers hosted a round table discussion titled “Bring kids back to the snow”. The following guests took part in the round table: Slovenian Minister of Education, Science and Sport Dr Jernej Pikalo, a representative of the International Ski Federation (FIS) Andrew Cholinski, a representative of the Ski Association of Slovenia Matjaž Šarabon, brand and products director of Elan Luka Grilc and freestyle skier Filip Flisar. They all agreed that being sport active is vital, due to the drastic change in our lifestye in the past few years. International research points to an alarming increase in obesity rates among children.

After the discussion, active competitors and legends of the ski sport arrived at the lagoon on yachts, where they were greeted by the visitors. Among those arriving were Christian Mayer, Filip Flisar, Andrej Šporn, Mitja Valenčič, Matic Skube, Peter Prevc, Jaka Hvala, Bojan Križaj, Davo Karničar, Glen Plake and Urška Hrovat; to name but a few. Representatives of skiing disciplines were accompanied by children to the slope, where they put on their skiing equipment and got ready for the descent. Bojan Križaj borrowed the pair of skis with which he finished his carrer in Saalbach from the museum in Tržič, just for this ooccasion. Peter Bossman, the mayor of Piran welcomed all present and opened the slope for skiing.

The organisers were very happy with the event. President of the Ski Association of Slovenia, Primož Ulaga, stated: “We are pleasantly surprised with the response to the event, and although we did have initial doubts, we now see that the event is really worth going through with. There is a wish that this would become a tradition, which would encourage as much children as possible to take up skiing and maybe thus reveal some hidden talents on the white slopes.” Representatives of Elan were also pleased with the event, which they used to present their global innovation, the so-called U-Flex ski, to the world. “The new Elan children’s skis using U-Flex technology are the softest skis on the market. They enable children to learn more easily, and, what is most important, have more fun skiing. We hope this will encourage even more kids to take up this wonderful winter sport,” concluded Luka Grilc, brand and products director of Elan.

You can watch a short video report of the event on our YouTube channel.

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