To celebrate the World Snow Day, organized by FIS every year on January 22nd, Elan developed a special ski together with the Planica Skijumping Organizing Committee.
»Skis are meant for fun, cross country skiing and ski jumping; the construction is adjusted so that the first contact with snow is friendly and fun. World Snow Day 2012 is an important event for us, because its idea is to bring as many children as possible onto snow and shows them the pleasure of skiing. Our goal is, of course, for these children to get excited by skiing and to inspire them to keep coming back onto the slopes,« told Luka Grilc, Elan Brand and Product Director. Elan racing team experts will be present on World Snow Day in Planica, Slovenia, where they will help and advice young ski jumpers.
At Elan we hope that the World Snow Day will attract a large crowd of families and sports enthusiasts and that we will all meet again next year.